Collaborated
with Tonal,
Adidas &
Dreamscape

~44% conversion lift

~44% conversion lift

~44% conversion lift

875% Engagement Increase

875% Engagement Increase

875% Engagement Increase

4+ Years XP

4+ Years XP

4+ Years XP

58 Features Launched

58 Features Launched

58 Features Launched

001

With over four years of experience, Ive worked across startups and large organizations such as Tonal, Adidas, Dreamscape, La Mesa RV, ASU and Masonite. Ive led UX and product design efforts from research and strategy to designing and delivering data-driven, scalable digital experiences, testing, iterating, and sometimes failing but always learning.

Areas of expertise include: product strategy and vision, design psychology, interaction design, UX/UI, analytics, product roadmaps, engagement and retention, A/B testing, and AI-driven design.

002

Work experience

2024-Present

la mesa rv

Lead UX/UI DEsigner

2023-2024

tonal

UX Designer

2023 (4 months)

masonite international

ux design intern

2022-2023

Resilient Vision CoLab

game ux designer

003

Talks & Workshops

2024

reimagining early design through ai

ASU, tempe

2023

importance of clean data in research

masonite, florida

2023

design documentation and developer handoff

open source design-fosdem (Online)