skills used
UX Research
Data Analysis
UI Design
User Testing
Credits
Katherine Lee
Leading the charge in next-generation digital products for tech-savvy users.
Google News is a news aggregator app designed to provide users with a personalized news. Overtime, users have been complaining about their experience with the app regarding the new upgrades, news content, and the UI changes. I designed a UX strategy that fosters user engagement by introducing new features and optimizing navigation, thus increasing the overall usability of the app.
Photography / by David Holton
Product / Details
Google News is a news aggregator app designed to provide users with a personalized news. Overtime, users have been complaining about their experience with the app regarding the new upgrades, news content, and the UI changes. I designed a UX strategy that fosters user engagement by introducing new features and optimizing navigation, thus increasing the overall usability of the app.
Launch campaign / Promo
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Google News is a news aggregator app designed to provide users with a personalized news. Overtime, users have been complaining about their experience with the app regarding the new upgrades, news content, and the UI changes. I designed a UX strategy that fosters user engagement by introducing new features and optimizing navigation, thus increasing the overall usability of the app.
Art Direction / Overview
All elements of the design, from visual identity to user experience, were created to promote a sense of calm and mindfulness. Developed with green energy in mind, the digital platform uses soft, organic visuals.
Brand story / Design