skills used
UX Research
Usability Tests
Data Analysis
Information Architecture
Credits
Aurel Coza
Abhijith Ajith
Atharva Nikam
Designing smarter fitness experiences through data-driven research.
From hardware setup to workout customization — leading to cognitive overload and reduced engagement. The team needed to understand where breakdowns occurred and how to improve the experience holistically. Tonal wanted to evaluate the physical and digital usability of their system. Users were unfamiliar with the device, and interactions with both hardware and software posed challenges. The goal was to identify friction points and improve device utilization and user engagement.
Photography / by David Holton
Product / Details
From hardware setup to workout customization — leading to cognitive overload and reduced engagement. The team needed to understand where breakdowns occurred and how to improve the experience holistically. Tonal wanted to evaluate the physical and digital usability of their system. Users were unfamiliar with the device, and interactions with both hardware and software posed challenges. The goal was to identify friction points and improve device utilization and user engagement.
Launch campaign / Promo
First-time users often struggled to navigate Tonal’s ecosystem
From hardware setup to workout customization — leading to cognitive overload and reduced engagement. The team needed to understand where breakdowns occurred and how to improve the experience holistically. Tonal wanted to evaluate the physical and digital usability of their system. Users were unfamiliar with the device, and interactions with both hardware and software posed challenges. The goal was to identify friction points and improve device utilization and user engagement.
Art Direction / Overview
BUILDING ON THE INITIAL AUDI
Brand story / Design